How Kodak Failed

Chunka Mui
6 min readJan 14, 2017

There are few corporate blunders as staggering as Kodak’s missed opportunities in digital photography, a technology that it invented. This strategic failure was the direct cause of Kodak’s decades-long decline into bankruptcy as digital photography destroyed its film-based business model.

Photo by Kent Weakley

Kodak’s failure offers stark lessons for how other organizations grappling with disruptive technologies might avoid their own Kodak moments.

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Chunka Mui

Futurist and Innovation Advisor. I try to carry out Alan Kay’s exhortation that “the best way to predict the future is to invent it.”